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Using Translation to Optimize Your Website

April 28, 2015

We recently came across the article “5 Ways To Use Translation To Increase Your Web Traffic” and found that it has some good advice for companies that are interested in translation and are ready to grow. Online presence is a big deal these days for businesses, and the article explains how translation can lead more traffic to a website.

 

Translation does more than appeal to a new audience; it also expands the company’s online marketability.

The article notes that translating all or part of a website is one way to increase its relevance as the search engine runs its algorithm. This means that having even a portion of your website in more than one language could raise your company in the ranks on Google and other search engines. Getting noticed is just the beginning, the article also mentions that once you have appealed to a new customer base, they are also more likely to buy from a site that presents the information in their native language, according to the Harvard Business Review.

 

The article goes on to discuss five steps to begin using translation to improve your website’s search ranking and to appeal to a wider public: start small, show prices in local currency, localize live chat or replace with a FAQ, blog for your new market, and translate social media. All of these steps are helpful for companies that are are looking to expand their business. At Localingua we believe that translation is a worthwhile step in the development of your company. Contact us! We would be happy to help you reach new clients around the world.

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